Conversations & Insights October 6, 2014

Personal Care: U.S. 2014

153 views

play

The Digital IQ Index: Personal Care study attempts to quantify the digital competence of 82 U.S. Personal Care brands across eight categories: Bath & Shower, Diapers, Shaving & Hair Removal, Sun Care, Oral Care, Deodorants, Sanitary Protection, and Personal Care Electronics (new in 2014). This year’s Index specifically takes a close look at e-tailer investments, long-tail search optimization, and email efforts.

Top 10 Ranking (out of 82 Brands)

1. Gilette
2. Huggies
3. Olay .
4. Dove.
5. Pampers
5. Oral-B
8. U by Kotex
8. Neutrogena
10 Crest
10. Gillette Venus

Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc-
View More: http://goo.gl/IIk6LV
Signup for updates: http://goo.gl/kVJTQ3
Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc-
Follow us on Twitter: https://twitter.com/L2_Digital
Follow us on Facebook: https://www.facebook.com/l2inc

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.