November 4, 2016

Professor Galloway on How to Be a Winning Brand in 2017

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For a deeper look into the themes from this week's Winners and Losers episode, here is a talk Professor Galloway gave at L2's recent clinic:

The equation for success is no longer user growth multiplied by engagement. Rather, it's receptors multiplied by intelligence. In other words, smart companies leverage user data to improve the intelligence of their products.

Professor Galloway lists the winners according to this formula, including Uber, Amazon, and Facebook - as well as some surprising losers.

Scott Galloway Founder, L2; Clinical Professor of Marketing, NYU Stern

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