Conversations & Insights December 30, 2016

Scott Galloway and Maureen Mullen: Predictions for 2017



Amazon Go will prompt retailers to rethink the checkout experience, Google will continue dominating digital advertising, and Instagram will become the new Facebook as the original platform faces increased scrutiny over miscalculated metrics. Meanwhile, Snapchat's IPO will be dead on arrival and Amazon will become the most valuable company in the world.

Scott Galloway Founder, L2 inc; Professor of Marketing, NYU Stern

Maureen Mullen Chief Strategy Officer and Co-Founder, Gartner L2

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