Conversations & Insights September 6, 2012

Specialty Retail 2012



For the third straight year, we have benchmarked the digital competence of the world’s most prestigious retailers–as well as provided insight into the future of this vertical. In this report, we crown two digital Geniuses, profile a variety of brand success stories (“Flashes of Genius”) from the past year, and rank 76 global retailers according to 675 data points across four digital dimensions: Site, Digital Marketing, Social Media, and Mobile.

Top Ten Ranking

1. Macy's . 6. JCPenney
2. Nordstrom . 7. Bloomingdale’s
3. Victoria’s Secret . 7. Crate & Barrel
4. Sephora . 9. Gap
5. American Eagle Outfitters 10. Saks Fifth Avenue
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