L2’s 5th annual Digital IQ Index: Specialty Retail quantifies the digital competence of 82 specialty retail brands in the U.S. market. Digital winners consistently integrate online and offline channels, providing consumers with real-time local inventory data, and use brand communications to drive traffic to their retail footprint, rather than as a stand-alone arm.

Download an excerpt of the study: http://www.l2inc.com/research/specialty-retail-2014

Top 10 Ranking (out of 82 brands)

1. Sephora
3. American Eagle Outfitters
4. Free People
5. Gap
6. Victoria's Secret
6. Urban Outfitters
8. Williams-Sonoma
9. Ralph Lauren
10. Abercrombie & Fitch
10. Hollister

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