Winners & Losers March 15, 2018

The Influencer Playbook



A deep dive into the billion-dollar influencer marketing industry.


(0:15) “Olympics Viewership Is Down, Even as NBC Pays More for the Rights to Air It,” recode, February 2018.
(0:15) “Number of Viewers of the Winter Olympics in PyeongChang on NBC in the United States in 2018,” Statista, February 2018.
(0:23) “The State of Influencer Marketing,” Klear, January 2018.
(0:32) @songofstyle, Instagram, March 2018.
(0:36) L2 Intelligence Report: Influencers, September 2017.
(0:43) “The Rise of Influencer Marketing [Infographic],” Social Media Today, August 2017.
(1:59) “BareMinerals Signs Deal With Influencer Ingrid Nilsen, Expands Range,” Women's Wear Daily, February 2017.
(2:06) @ingridnilsen, Instagram, March 2018.
(2:25) “Influencer Marketing: Science, Strategy & Success,” Zine, January 2017.
(2:43) Yahoo Finance.

Song: "Obedear" by Purity Ring

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Episode 166

Scott Galloway Founder / Gartner L2 and Professor of Marketing / NYU Stern

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