Winners & Losers March 31, 2016

The Next Frontier

244,615 views

play

A big winner: messaging. Three of four smartphone owners used a mobile messaging app at least once a month last year, and the apps aren’t only for communication; they’re used for everything from shopping to hailing taxis, especially in Asia.
Winners on Snapchat: brands that keep it casual. L2 research indicates that the winning formula is breezy and authentic, a departure from the professionally edited content that wins on Instagram.
Your heart is a winner, but your reproductive organs are losers. The heart and brain receive more VC funding than any other body parts, while the reproductive system garners comparatively few investments.
Inspiring winners: centenarians, the fastest-growing demographic in the world. We share some life advice from some who have made it to 100.

Subscribe to L2 for more insights: http://www.l2inc.com/subscribe

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.