Winners & Losers December 17, 2015

The Product That Defines Our Age

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Who's winning the mobile operating system war? While Samsung has more users, Apple dominates with 92% of the industry's profits, proving that luxury positioning is the way to go.

Meanwhile, female executives are still having a tough time. Only 5% of Fortune 500 CEOs are female - and that represents progress from one year ago. IBM recently tried to attract more women to technology by asking them to #hackahairdryer. The social campaign quickly backfired, with women from the tech and science world ridiculing the hashtag on Twitter.

A continued winner: Instagram. More than three-quarters of interactions with brands in L2's Digital IQ Index: Watches & Jewelry took place on the platform, reflecting how Instagram has steadily been usurping engagement from Facebook and Twitter.

A loser: Jeb Bush. The presidential candidate seems to have forgotten to secure his personal domain name, and Donald Trump's campaign has snapped it up.

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