Winners & Losers March 10, 2016

Trump Wins as Twitter Loses

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Winner: Donald Trump, whose unapologetic bluntness is helping him not only on the campaign trail but also on Twitter. The candidate has garnered more than 6.5 million followers despite repeated gaffes.

A related winner: Canada. Searches for “How to Move to Canada” surged as Super Tuesday results added momentum to Trump’s campaign.

Loser: Twitter. In the decade the platform has been around, it has shed $2 billion. While the company wallpapers over these losses by publishing adjusted earnings, it can’t hide the fact that the number of users is declining.

Winner: Diesel, which launched a bold campaign to advertise on Pornhub. The site is now the top referring site for the brand, suggesting that the initiative will pay off.

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