Research May 13, 2015

Verizon/AOL Merger: A Programmatic Powerhouse



Why is Verizon's acquisition of AOL (a company all but declared dead) a win for all? In addition to The Huffington Post and Endgadget, Verizon is buying strong adtech, mobile, and the fourth largest digital audience with just 2% of their market cap. See full video for Scott Galloway's take and subscribe to L2's YouTube channel for more:

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