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Digital video continues to pose challenges for most brands. Viewer expectations and content dynamics vary drastically across platforms, and optimizing engagement requires both adaptable approaches and diligent investments. To maximize reach and engagement, winning brands strategically distribute spend, coordinate content deployment, and invest in innovative features like live video.

The third L2 Intelligence: Video report analyzes 60,000 videos and 293 video campaigns for 201 brands across social, site, mobile, and TV to determine which platforms and strategies drive the most engagement.

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