Winners & Losers May 26, 2016

Vine is Withering Away

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Loser: Vine. Twitter's six-second looping video platform was all the rage in 2013, but now marketers and influencers are leaving for Snapchat, Facebook, and Instagram.

Loser: Media down under. Australia illustrates the global shift in ad spending from traditional channels to the Internet.

Winner: Home Depot. As most brick-and-mortar retailers falter, Home Depot is doing better than ever thanks to investments in omnichannel.

Winner: Brands speeding up mobile checkout. To buy something on the average retailer's site, shoppers have to fill out 13 text fields - motivating brands like Bud Light and Domino's to launch one-click and even zero-click ordering.

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