Conversations & Insights October 18, 2012

Watches & Jewelry 2012

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http://www.l2inc.com/research/watches-jewelry-2012

The Digital IQ Index: Watches & Jewelry study ranks the digital competence of 47 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measured against more than 675 data points and classified into five categories: Genius, Gifted, Average, Challenged, or Feeble.

TOP TEN BRANDS:
1. Tiffany & Co. - Genius
2. Swarovski - Gifted
3. David Yurman - Gifted
4. Tissot - Gifted
5. Cartier - Gifted
6. Mont Blanc - Gifted
7. Pandora - Gifted
8. De Beers - Gifted
9. Victorinox - Gifted
10. Jaeger-LeCoultre - Average

Download an excerpt of the report:

http://www.l2inc.com/download.php?e=watches-jewelry-2012

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