L2’s third-annual Digital IQ Index: Watches & Jewelry report assesses and benchmarks the digital competence of 80 global Watch & Jewelry brands across Site, Digital Marketing, Social Media, and Mobile over the past year.
Since 2009, APAC has been responsible for half of the growth in the 60 billon dollar market for jewelry and watches. However, cracks emerged in the first quarter of 2013 as exports to China declined 23% year on year. Many brands are now refocusing their gaze westward, where select brands continue to enhance their digital efforts. In the past year alone, 5 brands have launched e-boutiques, signaling growing comfort with selling online.
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