2014 saw significant churn in Watches & Jewelry brands’ digital profiles, as nineteen brands relaunched their websites and the gap between digitally savvy brands and digital non-participants widened. Over half of brands now provide a path to purchase online through e-commerce or e-concierge services (or both), and 38 percent of e-commerce enabled brands provide pricing transparency of products not available online to inform in-store visits.
2015 promises to be even more eventful as Weak Asian Markets, ascendant prospectus for branded jewelry, and the emergence of non-traditional sources of competition threaten the status quo for the Watches & Jewelry industry at large. L2’s sixth annual Digital IQ Index: Watches & Jewelry 2014 quantifies the digital competence of 82 Watches & Jewelry brands.
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