E-commerce is projected to represent a fifth of hard luxury sales by 2025, and watch and jewelry brands are finally getting with the times. In the face of improved digital competency, though, grey market and resale sites continue to threaten sales.
Tiffany tops L2’s ninth annual Digital IQ Index: Watches and Jewelry for the third year in a row, demonstrating outsized visibility across paid and organic search on Google.
Cartier follows in second, with superior reach and engagement on core social media channels.
L2’s ninth annual Digital IQ Index: Watches & Jewelry measures the digital competency of 70 watch and jewelry brands globally.