Conversations & Insights December 27, 2013

Who Loses With Apple’s Move to Luxury?


L2 Founder Scott Galloway spoke about the threat Apple poses to the luxury business. Apple is in a hit-driven industry where its stock price fluctuates based on its latest technology. Product comes before brand in the technology business, and Apple has one of the strongest brands in the world. Galloway believes Apple will ultimately move to the luxury business where it can be valued at a higher EBITDA multiple.

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