Why Technology Is Irresistible

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Loser: All of us addicted to the numerous screens in our lives. Guest star Adam Alter, NYU marketing professor and author of Irresistible, discusses what makes our devices so hard to put down.

http://adamalterauthor.com/irresistible

(0:18) “Smartphone Addiction Tightens Its Global Grip,” Statista, May 2017. http://adamalterauthor.com/irresistible
(0:26) eMarketer, February 2016.
(0:31) “Dealing With Devices: The Parent-Teen Dynamic,” Common Sense Media, May 2016. http://adamalterauthor.com/irresistible

Episode 128