Winners & Losers June 22, 2017

Winner: Brands You’ve Never Heard Of



Winner: Niche brands, which are grabbing share from established CPG enterprises.

Winner: Zola, a startup that disrupted the wedding registry industry by getting digital right.

Loser: Remote workers. IBM will no longer let staff telecommute, following in the footsteps of Bank of America and Aetna.

Plus, how Scott really spends his workday.

(0:23) “CPG Growth Leaders,” IRI, March 2017.
(0:40) “Online CPG Industry Report,” 1010Data, March 2017.
(0:53) L2 Digital IQ Index: Personal Care, May 2017.
(1:20) L2 Insight Report: Retail: Wedding Registries, May 2017.
(1:50) “IBM, a Pioneer of Remote Work, Calls Workers Back to the Office,” The Wall Street Journal, May 2017.

Episode 130

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.