Winners & Losers June 29, 2017

Your Favorite Brand? Whatever Google or Amazon Says



Winner: Food videos. BuzzFeed's Tasty is one of Facebook's most popular pages, and Chinese toddler Xiaoman scored major ad deals by eating on camera.

Loser: Brands as the percentage of consumers who can name a favorite brand declines.

Plus, Scott's advice on how to find a mate.

(0:13) “How Food Brand Tasty Is A Template For BuzzFeed’s Vertical Expansion,” Digiday, May 2017.
(0:17) “Facebook Statistics - Media,” socialbakers, June 2017.
(0:27)“Food Brands Seek Taste of Social Success,” L2 Inc., March 2017.
(0:35) “How a Toddler Who Loves Eating Transfixed China,” The Wall Street Journal, May 2017.
(0:35) Miaopai, June 2017.
(0:44) YouGov & Time Inc., April 2015.
(1:01) L2 Inc. Digital IQ Index: Personal Care, October 2016.
(1:06) “50 Most Important Marketing Charts for 2017,” Percolate, 2016.
(1:25) “Super Cities,” Knight Frank, 2016.
(1:42) “The 20 Most Populated U.S. Cities Where Women Outnumber Men,” Equinox, October 2016.
(1:42) “U.S. and World Population Clock,” United States Census Bureau, June 2016.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.