Winner: Firms whose products become more valuable with use – a trait shared by most of today’s top-performing companies. In contrast, old-economy successes including Ford and Caterpillar produce items that decline in value.

Winner: Facebook Messenger. With a third of Americans on the platform, brands that haven’t yet launched chat bots may be missing a major opportunity.

Loser: Twitter. Despite the engagement boost from Trump’s controversial missives, the platform barely gained any monthly users in Q4 – prompting Twitter to start counting daily users instead.

Plus: does (Netflix) cheating count when the other person is asleep?

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